Kedgeree Design
Discover Kedgeree Design's eco-friendly yoga & wellness products with a fresh, vibrant website redesign
– where sustainability meets style.
Project Type
E-commerce redesign
My Role
Responsible for user research, UX & UI design
and delivery of Shopify front-end updates.
Timeline
2022-2023
Design Brief
Kedgeree Design, eco-friendly yoga and wellness products crafted sustainably with love. With a simple goal to improve customer experience and streamline its existing information architecture.
My role involved conducting a competitor analysis, benchmarking against the successes and failures of leading market brands. Alongside card-sorting exercises to determine user goals, user journeys and where to optimise customer experience by streamlining the existing website architecture and navigation systems.
Prototypes
It was important for the brand owner to have full access and control of the new website build. We set up the site using Shopify's e-commerce platform with as little as three yoga mats and product visuals.
Competitor research provided insights and an in-depth view of brand growth by evaluating site usability metrics such as site features, content and design elements across websites.
With frequent iteration, visual content and new online products have enabled the brand's presence to grow organically online.
